BebiKa
This project is a carpool tool using for internal school sites union users, yet encouraging parents to share time with their kids at school. It is designed both for App and website versions to help parents who are troubled by the arrangement of career and traffic problems conflicting with the picking up schedule at school. It is inspired by the neighborhoods around some public and private schools have the same issue for schedule conflicting for the picking up kids.
It will help parents to figure out the emergency issue in pickup time for kids, and also it will bring school information to the family. In our vision, the concept is Sharing. The main features are carpool, sharing information, and encouraging parents to be volunteers joining activities with their kids in school.
The original name is Stroller but changed to be Bebika with also straightforward and adding the oriental culture and pronunciation.
Story
If you are reading this story, it is easy to find out Jason and his family have lots of traffic headache problems in the metropolis areas. There are lots of families who has a similar problem. The team builds a tool to help people for time management and improve their work/life balance, also give people a chance to do playdate and build a social community.
Jason and Ana are engineer couples in Bay Area, they have a cute dog and daughter Erin with them together. Erin is in Preschool neer their home.
Jason needs to commute from South Bay Area to his home every day, usually the traffic is terrible. He is always late for Erin's pickup time. The same as his wife, Ana.
Ana needs pay the late fee for teachers at school usually and Erin feels unhappy if she is the last one there. It is a big headache for double employed family or very busy family recently.
One day, Jason's family goes to a neighborhood party in his community, they are talking about the jobs, kids, stocks, and challenges in daily life. Unsurprisingly, lots of friends have the same problem for kids' pick up after work.
Shirley is a product manager at Facebook, she faces lots of challenges in the company and she is always late for her son. Shirley recommends an App Bebika to Jason. It is very very helpful for her everyday life right now.
From her introduction, Bebika is an App for parents to find an available driver helping them to pick up their kids, and bringing kids to driver's home to do playdate together until parents are back. It is community-based App to help busy parents to pick up their kids in time, and also build positive relationship between neighborhood.
This Thursday, Jason has a special meeting and Jason tries to use Bebika in the first time at the office. It is very straightforward and simple to use. He finds out a driver with higher credit and most nearby his house to help him.
Jason worries about the safety and reliability, but he can track the location of driver and Erin's updating from the App. The credit system helps Jason to find a matching driver today.
After work, Jason goes to driver's home to pick up Erin, she is so happy to play with driver's son Evan, who is 2 blocks away from her home. They just say 'hello' before but right now they are good friends.
Investigation
The team starts to find out the users' pain points and the main impulse to use this App. It is developed from a very simple interface tool to a mature and user-friendly App with lots of complicated functions, we use MVP - minimum viable product - concept to do iterating for this design based on feedback and experimental result.
Base on the streamline of users' requirements, we set up the proposal for target users and start to do an investigation. We enumerated the individual fields and broke down them into small pieces to deal with in the logical method. We designed the main features of this tool base on statistics of the analyzed result.
Lastly, a special thanks to Michelle Wang with a background in marketing, she shared a scientific consultant for the investigation.
Brainstorm / Draft
It was the first starting to create the draft or record the brainstorming drawing based on the investigation of the project. Most important was setting up the main features and the interface design at the beginning. I gave myself a note to record every unrestrained detail and concentrated them together for different functions. And later, it was necessary to do modifications after accepting feedback from collaborators to improve the design.
Main Logo Design
I designed the logo and icon which were relative with intuited aesthetic concept. The fundamental keynote was the yellow-dish green, two circles was meaning the sites between school and home, yet the main outline shape of a stroller for kids. The main page's icon was matching the colors from Logo, the other icons were straightforward shapes from their functions. In the process, I developed from old version to new version, changing their visual design to be more attractive and reasonable.
Wireframe - App
Wireframe - Web
Mockup - App
Mockup - Web
Interactive Prototype
I had created the high fidelity prototype from marvel account, it had been revised and improved into different versions before the prototype from feedback. At last I had embedded the transferred html into the page.